How does Basic Attention Token work?
Basic Attention Token (BAT) is a cryptocurrency designed to be used in the digital advertising industry.
Advertisers will use BAT to purchase ads on websites and apps, while publishers will receive BAT in exchange for displaying those ads. Users will also receive BAT for viewing ads or engaging with them in some way. The goal of BAT is to create a more efficient system for digital advertising by reducing fraud and increasing transparency.
By using blockchain technology, advertisers can track how their ads are performing in real-time and make sure they are getting the most out of their ad spend. Publishers can also ensure they are getting paid fairly for displaying ads on their sites or apps. Finally, users can benefit from being rewarded with BAT tokens for engaging with ads that are relevant to them.
Overall, Basic Attention Token aims to create a better system for digital advertising that benefits all parties involved: advertisers, publishers, and users alike.