What is Basic Attention Token (BAT)?
Basic Attention Token (BAT) is a cryptocurrency project that seeks to revolutionize the digital advertising industry.
It is an Ethereum-based token that is designed to be used as a unit of exchange between advertisers, publishers, and users in the new digital advertising and services economy. The goal of the project is to create a more efficient and transparent digital advertising system by eliminating middlemen, reducing fraud, and providing better value for all participants. The BAT token is used to reward users for their attention and engagement with advertisements, as well as to pay publishers for hosting ads on their websites.
The BAT platform also includes a browser extension called Brave which blocks intrusive ads and trackers while allowing users to earn rewards in BAT tokens for viewing privacy-respecting ads. This allows users to support their favorite content creators while also protecting their privacy. Overall, Basic Attention Token seeks to create a more efficient and secure digital advertising ecosystem that benefits all participants.
By using blockchain technology, it provides an alternative model for digital advertising that rewards users for their attention and engagement with advertisements while also providing better value for advertisers and publishers.