What is the purpose of Basic Attention Token?
The purpose of Basic Attention Token (BAT) is to create a new token that can be exchanged between publishers, advertisers, and users on the Ethereum blockchain.
The goal of BAT is to improve the efficiency of digital advertising by creating a new unit of exchange that accurately reflects the value of user attention. BAT is designed to address the current inefficiencies in digital advertising, which include fraud, privacy concerns, and low ROI for advertisers. By creating a token that accurately reflects the value of user attention, BAT will enable advertisers to more accurately target their ads and pay only for ads that are actually seen by users.
This will help reduce fraud and increase ROI for advertisers. For users, BAT will enable them to receive rewards for viewing ads and engaging with content. This will help incentivize users to view more ads and engage with content more often, which will benefit both publishers and advertisers.
Overall, the purpose of Basic Attention Token is to create a new token that can be exchanged between publishers, advertisers, and users on the Ethereum blockchain in order to improve the efficiency of digital advertising by creating a unit of exchange that accurately reflects the value of user attention.
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